Introducing Meta One: A Subscription Service With More Features and AI to Create, Connect, and Stand Out

Today, we’re introducing Meta One: a new subscription service that brings more value to the apps and experiences billions of people already use — with plans for individuals, creators, and businesses. 

Meta One gives subscribers more self-expression features and AI usage, helps creators spend more time creating and less time guessing, and gives businesses new tools designed to help them grow. The core experience across our apps and Meta AI has always been free, and that’s not changing. Subscriptions unlock more specialized capabilities and expanded AI usage that go beyond what a free experience built for billions can offer.

We’re launching with more than 50 features on Instagram, Facebook, WhatsApp, and Meta AI, and will expand to Edits, AI glasses, and more over time.

Plans for Individuals and AI Power Users

Earlier this year, we launched Meta One single product plans — Instagram Plus, Facebook Plus, and WhatsApp Plus — offering exclusive new features that enable more connection and creativity on Instagram and Facebook and more organization and personalization on WhatsApp.

These plans are seeing strong retention and we’re continuing to grow them. Instagram Plus recently added custom DM and Story fonts, notifications when certain people view your Story, and DM previews. Facebook Plus is adding customization options for Messenger, offering more Reels insights, and  expanding super reactions to Reels and Feed posts. WhatsApp Plus will soon test storage for chat and media backups and Focus Schedules, which help you protect the time that matters most by muting or hiding chats on a schedule. 

Meta One goes even further with Core and Premium bundle plans, which combine the features from our single product plans with more usage of some of our most compute-intensive AI capabilities. 

This means more media generation with Meta AI, including creating and editing images and generating videos powered by Muse models, and more use of in-app AI tools like Restyle on Instagram.