FTC Approves Final Order Against TruHeight for Deceptive and Unsubstantiated Advertising of Supplements for Kids and Teens

The Federal Trade Commission finalized an order with Vanilla Chip LLC—which does business as TruHeight—and its two principals requiring them to pay $750,000, while barring them from making false or unsupported health claims and using fake or incentivized consumer reviews.The order finalized by the Commission settles allegations, brought by the FTC in April 2026, that TruHeight and its two principals, Eden Stelmach and Justin Rapoport, deceptively advertised the effectiveness of a range of supplements that claim to boost height growth in children and teenagers. The complaint also alleged tha...