FTC Approves Final Order Against TruHeight for Deceptive and Unsubstantiated Advertising of Supplements for Kids and Teens

The Federal Trade Commission finalized an order with Vanilla Chip LLC—which does business as TruHeight—and its two principals requiring them to pay $750,000, while barring them from making false or unsupported health claims and using fake or incentivized consumer reviews.The order finalized by the Commission settles allegations, brought by the FTC in April 2026, that TruHeight and its two principals, Eden Stelmach and Justin Rapoport, deceptively advertised the effectiveness of a range of supplements that claim to boost height growth in children and teenagers. The complaint also alleged that TruHeight and its principals relied on reviews that were written by their own employees and vendors, or by consumers who were offered a free product or discount in return for writing a 5-star review.The FTC alleged that TruHeight’s height-based growth claims were unsubstantiated because TruHeight lacked competent and reliable scientific evidence to back them up. TruHeight also used fake social media profiles that, while masquerading as belonging to real, existing users, were in reality run by bots, according to the complaint.The FTC’s final order imposes a $4 million judgment on TruHeight an...