What we’ve learned from Microsoft’s own AI transformation

AI is reshaping work faster than any organization has fully mastered. Across industries, the conversation has shifted from what AI can do to how companies can use AI to create business value and expand what people are able to achieve. At Microsoft, we believe the organizations that succeed will be what we call Frontier Firms: human-led, but increasingly AI-enabled. That responsibility begins with how AI is built and continues through how it is put to work: AI should expand human capability while people retain meaningful control, judgment and accountability. We committed to being Customer Zero, learning through our own transformation so we could help others navigate their own.

Our employees have experimented with AI, while leaders have set ambitious goals and challenged teams to reimagine how we work to achieve more than was possible before. We created cross-company councils spanning corporate functions, go-to-market and engineering to share best practices and learn together. We asked everyone to challenge their fixed mindsets and embrace the growth mindset we have cultivated for more than a decade. That work is producing measurable results: for a sales team deal close rates increased by 20%1; selected supply-chain workflows cut cycle time by up to 75%2; and a nine-person engineering team shipped an initial product release in 35 days.3

As proven approaches emerged, we codified them into case studies so we could accelerate transformation, scale what worked and learn from what did not. Just as importantly, we knew that if we wanted to help customers realize the full value of AI, we had to do the work to transform ourselves first. Our own first-hand experience needed to be a source of learning we could share with others.