Introducing Adaptive Intelligence: Undermining the economics of every bot attack

Modern bot threats are increasingly driven by determined, sophisticated attackers. Often it is not even one person, but a group trading techniques with each other or a commercial service sold to anyone willing to pay. For many of them, getting past bot detection is a full-time job they genuinely enjoy. Block them and they get to work, finding a workaround. AI has simplified this further, making it even easier to set up complex configurations for attackers, lowering the overhead of an attack. 

This shift puts defenders at an economic disadvantage. Responding and adapting to new attacks takes care, evidence, and effort to ensure efforts to block attackers don’t impact real users on the way. Attackers have no such concerns and are primarily constrained by their time and their pool of proxies, and ensuring their infrastructure providers don’t shut down their accounts.

Their advantage is the cost of adaptation. Attackers can adapt as often and continuously as they need, while most defenses are deployed in discrete, managed releases. Cloudflare analyzes more than a trillion requests a day for signs of automated abuse, so we see how fast attackers change tactics. That gap in responsiveness is widening.

The inconvenient truth: bot detection across the industry often rests on a hopeful assumption that if you make the wall tall enough, attackers stay out. In reality, a determined attack always finds a way through. The question is not whether a determined attacker can get through. They will. The question is what happens when they do.

Today we are launching Adaptive Intelligence, a new bot detection engine that starts from the opposite idea. Rather than betting on a wall that keeps every attacker out, Adaptive Intelligence makes getting through so slow and costly that the attack stops being worth running.

We believe that no other bot detection works this way.

One attacker, many disguises