Co-creating the future of fashion with Google

Two fashion designers created custom tools in Google Flow to help with set design and styling for New York Fashion Week.

Google’s Envisioning Studio partnered with designers Jane Wade and Sergio Hudson to streamline fashion production using Google Flow. These AI tools helped Jane virtually style runway looks and allowed Sergio to visualize his show within a strict budget. You can now build your own custom design tools in Google Flow using simple language, no coding required.

Ask an independent fashion designer how they actually spend their time, and "designing clothes" is rarely the answer. Administrative tasks, factory logistics, and vendor coordination take up the bulk of their days, leaving very little time for design.

Ahead of New York Fashion Week, Google’s Envisioning Studio, with support from Google Labs, set out to streamline the creative workflow process—helping designers bring ambitious runway visions to life with less friction.

Google engineers worked side by side with designers Jane Wade and Sergio Hudson, using Google Flow, our AI creative studio, to build two specialized tools to address their specific challenges. Jane’s Google Flow tool helped her create balanced head-to-toe looks before producing physical samples. Sergio used his tool to stage his runway on a tight studio budget.