New look, same message: ‘See it. Say it. Sorted’

New design makes the British Transport Police’s 61016 number clearer plus additional funding for CCTV at railway stations.

Train passengers across Great Britain will start to see new ‘See it. Say it. Sorted’ posters and hear updated announcements from today (16 September 2025), marking the campaign’s first major refresh in a decade.

Since the campaign’s launch in 2016, reports to British Transport Police’s 61016 text service have increased more than eightfold to 255,088 a year – helping to improve the safety of travellers across the rail network.

To make reporting even easier, posters have had a makeover to clearly display the 61016 text number and the renowned ‘See it. Say it. Sorted’ train and station announcements have had an upgrade to make their wording clearer.

The new campaign is designed to help passengers more easily spot when something doesn’t look right, by explicitly showing and telling them what this could be, like an unattended bag, or someone accessing an area they shouldn’t.

The government is also providing a nearly £17 million funding boost so Network Rail can make improvements to enhance police access to CCTV from railway stations. This will enable BTP officers to have more access to real-time footage from across the railway and help to identify offenders as quickly as possible, supporting the government’s Plan for Change by making our streets safer.