LinkedIn adds new checks for fake profiles and work histories

LinkedIn is adding trust and verification features aimed at making fake professional identities, invented work histories, and company impersonation harder to pull off.

The company is responding to an environment in which generative AI enables imposters to create an entirely made-up professional persona. It reduces the cost of creating convincing headshots, biographies, résumés, outreach messages, and recommendations.

LinkedIn’s new features use verified people and company Pages to help check other users’ claims.

Colleague and classmate vouching: People can confirm that they worked or studied with someone during the period listed on that person’s profile. This confirms an affiliation; it does not rate the person’s ability or recommend them.

Employer control over false affiliations: Admins of verified company Pages can remove people who falsely claim to work there from the company’s associated people and search results. This doesn’t remove the person’s profile or erase the claim from it.

Workplace verification requirement (in testing): LinkedIn is testing a setting that would require people who want to associate themselves with a company Page to verify their workplace, for example, through a work email address.

Verified identity beyond LinkedIn: LinkedIn is extending partnerships that let users display their LinkedIn-verified identity elsewhere. New partners include Truecaller and PeerSpot, alongside Adobe and UserTesting.

LinkedIn hopes that multiple visible signals such as identity verification, workplace verification, peer corroboration, and company Page controls will make a fabricated profile less persuasive. It says its existing verification tools have verified 115 million members and more than 700,000 companies.

LinkedIn VP of Product Oscar Rodriguez told TechCrunch:

“We’ve been invested in [verification] because we believe that authenticity will be the single most valuable currency on the internet.”