Meta Partners With Government Agencies, Law Enforcement, and Safety Organizations to Launch Regional Anti-Scam Education Campaign

As scams grow more sophisticated and difficult to detect, keeping people safe takes more than technology alone – it also requires education. Today, we’re sharing progress on our “One Step Ahead” anti-scam education campaign designed to help people across Asia-Pacific take simple, practical steps to protect their accounts and know where to turn for help when they encounter a potential scam. 

The campaign was designed alongside more than 25 local safety organizations, law enforcement and government agencies across the region, and rolled out across Facebook and Instagram with three simple principles at its core: 1) safety advice should be practical, 2) easy to act on, and 3) come from a source people trust. 

Since launching in May 2026, the campaign has reached more than 303 million people across 18 countries, delivering over 1.3 billion impressions and more than 1.2 million link clicks — one of the largest online-safety education efforts Meta has run in the region.

The campaign promotes security tools available on Meta apps that people can use to increase their online safety: 

Partnering with the people communities already trust