Simplifying domains for people and agents

You just thought of your next great idea, and buying the right domain feels like the easiest way to make that first bit of progress. Naturally, you open a new tab in your browser, only to find yourself face-to-face with an experience that feels like a budget airline peppering you with add-ons at checkout: Want security? How about a website? Do you want email? You’re just a few minutes into building your next idea, and it doesn’t feel fun anymore.

Launched a decade ago, Cloudflare Registrar has always taken a simpler approach. Domains at cost, transparent pricing, and no unnecessary upsells. But simplicity shouldn’t begin at checkout. It should begin the moment you start looking for the right domain.

Today, we’re bringing that same simplicity to the entire experience of finding and buying a domain. Our new domain search shows every extension we support, responds as quickly as you type, and makes hundreds of possibilities easier to explore through sorting, filtering, and transparent pricing.

And you know what is particularly good at ignoring distractions and staying focused on the destination? An AI agent. We designed Cloudflare Registrar to work naturally with agents through the Registrar API, MCP, and our newly launched cf CLI. You can ask your favorite agent to find the right domain, buy it, or transfer one you already own.

In April, we launched the Registrar API beta, allowing developers and agents to search for, check, and register domains programmatically. We have expanded the API since then. The new sandbox lets you test registrar workflows without purchasing a domain or triggering a real transaction. Our extensions endpoint returns relevant information for each of the 420+ extensions we support, helping you account for the different requirements across registries. We also added transfers, so you can bring domains from another registrar into Cloudflare programmatically.