Day 3 Lesotho strengthens market access for MSMEs through business to business seminar and market linkages initiative

Maseru, Lesotho, 30 September 2026 (ECA) - The Ministry of Trade, Industry and Business Development (MTIBD), with support from the United Nations Economic Commission for Africa (UNECA), the United Nations Development Programme (UNDP Lesotho) and the United Nations Resident Coordinator's Office (UNRCO), today hosted a Business-to-Business (B2B) Seminar and Market Linkages Session. The event connected Lesotho's emerging enterprises with buyers, investors and potential business partners, and responded to two of the most persistent challenges facing Micro, Small and Medium Enterprises (MSMEs): access to markets and access to finance. The seminar was held on the third day of a three-day workshop on Enhancing the Capacities of Lesotho MSMEs to Leverage Regional Trade Agreements and the AfCFTA. The workshop aims to strengthen the ability of Lesotho's MSMEs to benefit from the African Continental Free Trade Area (AfCFTA) by improving export readiness, strengthening compliance with trade requirements, and supporting integration into regional and continental value chains, in line with Lesotho's AfCFTA National Implementation Strategy and Action Plan. Opening the seminar, the Principal Sec...