Financial Literacy Month 2025: Let’s break the stigma and Talk Money!

Financial Literacy Month 2025: Let’s break the stigma and Talk Money!

Canadians are encouraged to talk about money this November during the 15th annual Financial Literacy Month, led by the Financial Consumer Agency of Canada (FCAC). This year’s theme, “Talk Money,” builds on the momentum of last year’s campaign to help break the silence around personal finances.

Research shows that simply talking about money can boost financial confidence and lead to better financial outcomes. Earlier this year FCAC published From Clicks to Confidence: Using Quick Online Interventions to Increase Young Women’s Financial Confidence and Behaviours. The report reveals the findings of a study which demonstrated that simply encouraging young women to reflect on and discuss their finances significantly enhanced their financial confidence and promoted positive financial behaviours.

 Canadians are invited to take part in FCAC’s $15 Stretch Challenge on social media by sharing how they made a modest amount of money go further—such as $15, the average hourly minimum wage across the country. Participants can use hashtags #FLM2025 and #TalkMoney to show support and inspire others to join the conversation.

FCAC encourages financial literacy stakeholders to spread the word this November by helping reduce the stigma around money-related topics and improving access to trustworthy financial help. The Financial Literacy Month campaign page includes practical information, tools and resources for Canadians and a promotional toolkit to help organizations make the most out of Financial Literacy Month. New this year, FCAC is offering a toolkit tailored specifically to libraries and community organizations.

By sharing our voices and encouraging others to join, we can help normalize talking about money and help Canadians navigate the financial marketplace with more confidence.