Social Media When Elections Are Close: Doing the Impossible Better

Everyone knows, or should, that perfect (balanced, targeted, transparent, swift and swiftly appealable) content moderation at scale is impossible. That doesn’t mean powerful social platforms don’t have to try to get at least reasonably close, especially when access to good information can have a profound effect on political participation and speech.

That’s why so many people, including the Meta Oversight Board, criticized Meta for suspending a major political Instagram account for hours during a huge early voting push on October 17; and for allegedly boosting one candidate in Brazil’s recent presidential election. Meta denies deliberate interference in either instance, blaming “mistakes” in its automated content moderation systems (including AI tools that can’t tell the difference between enthusiastic follower engagement and a bot attack).

Mistakes or not, with early voting in the U.S. midterms already underway, these events serve as a stark reminder that all major social media platforms need to have stronger systems in place to ensure that they serve, rather than impede, democratic communication.

Access to good information can have a profound effect on political participation and speech.