Guidance: Using AI agents: complying with consumer law
AI Classified by Officially
AI has the potential to boost economic growth and improve people’s everyday lives, and the Competition and Markets Authority (CMA) is committed to encouraging its use.
Using AI agents (or ‘agentic AI’) can benefit businesses in many ways. For example, they can help you to engage with customers or process refunds.
But if an AI agent you use does something illegal, you are responsible. It’s important to train your agents properly to make sure you comply with consumer protection law.
This guidance sets out how your business can use agentic AI to engage with your customers, while staying on the right side of the law and doing right by them
DRCF joint statement: protecting people and businesses in an agentic economy
On 30 October 2026, Digital Regulation Cooperation Forum (DRCF) members published a joint statement on protecting people and businesses in an agentic AI economy.
This is an extract. The publication continues at the source.
Contains public sector information licensed under the Open Government Licence v3.0. Licence
Read the original at the source: https://www.gov.uk/government/publications/complying-with-consumer-law-when-using-ai-agents
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Provenance
- Organization
- Competition and Markets Authority — imported from official source
- Official source
- https://www.gov.uk/government/organisations/competition-and-markets-authority.atom ATOM
- Imported
- October 30, 2026 10:00
- Versions
- 1 recorded
- Identity
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https://www.gov.uk/government/publications/complying-with-consumer-law-when-using-ai-ag...