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Competition and Markets Authority gov.uk

Research: Agentic AI and consumers

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AI is now embedded in many aspects of everyday life. Consumers interact with it in different ways, saving them time and improving access to information. But agentic AI could mark a step change in how people use AI and its impact on their lives.

The Competition and Markets Authority (CMA) has explored how agentic AI is being used today, what the future could hold and how this will affect consumers.

DRCF joint statement: protecting people and businesses in an agentic economy

On 30 October 2026, Digital Regulation Cooperation Forum (DRCF) members published a joint statement on protecting people and businesses in an agentic AI economy.

  • the work already underway across the CMA, FCA, ICO and Ofcom, both individually and as a collective
  • how the regulators will continue to collaborate, and work with the government, as the use of personal AI agents grows

    • This is an extract. The publication continues at the source.

    Contains public sector information licensed under the Open Government Licence v3.0. Licence

    Read the original at the source: https://www.gov.uk/government/publications/agentic-ai-and-consumers

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    Provenance

    Organization
    Competition and Markets Authority — imported from official source
    Official source
    https://www.gov.uk/government/organisations/competition-and-markets-authority.atom ATOM
    Imported
    October 30, 2026 10:00
    Versions
    1 recorded
    Identity
    https://www.gov.uk/government/publications/agentic-ai-and-consumers#2026-10-30T09:15:32Z

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